California Studies Association

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The Man Who Helped Save the Bay by Trying to Destroy It

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Boom California

by Charles Wollenberg

A critical appreciation

In 1961 three remarkable women—Kay Kerr, Sylvia McLaughlin, and Ester Gulick— started Save the Bay, a grassroots citizens’ movement to preserve and protect San Francisco Bay. It turned out to be one of the most successful efforts at environmental activism in American history. As University of California, Berkeley geography professor Richard Walker has observed, the movement transformed the popular vision of the bay from a “place of production and circulation of goods and people… of no more aesthetic or spiritual import than today’s freeways” to a “vast scenic, recreational, and ecological open space.” New public policies ended bay fill, promoted the restoration of marshes and wetlands, and opened hundreds of miles of bay shoreline to the public. The bay became “the visual centerpiece of the metropolis, a watery commons for the region, and a source of pride to Bay Area residents.”1

Yet the…

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